Good question - clarity is important! 10x Tourism helps tour operators break through the seven and eight-figure sales barriers by implementing and optimizing customized, automated sales funnels.

We call our process the Get More Bookings® system because that’s exactly what it does for your business.

We’ve been honing the system since 2012, and there are dozens of moving parts - so it’s beyond the scope of this page to explain every aspect of it to you.

(That’s why everything starts with a free, no-strings Strategy Session so we can walk you through how this will work for your specific business.)

The main thing you need to know is that this unique strategy is proven to be very effective for over 100 tour operators worldwide, and it combines the latest digital marketing automation with high-quality content specific to YOUR niche travel market – so you can attract, engage and convert more of your ideal customers.

Our tour operator partners love it because the system handles the hard work, and as part of our done-for-you service, we will handle the customized content creation while consistently and reliably delivering new leads and bookings - even if you’ve struggled with online sales and marketing before.

You can learn more about the Get More Bookings system on our process page.

Very common question. You already have a successful tourism business, and so of course you already have freelancers, agencies and in-house team members that make this happen.

10x Tourism is not a marketing agency - we don't come in and say 'everything you're doing sucks, we're going to redo it all and make it good'. That's what agencies do.

On the contrary, what you're already doing is the reason your business is where it is today. You need to keep doing all that!

What you need is an additional system that is going to bring you the extra sales opportunities and bookings you need to grow your business to the next level.

So let's be really clear: this is not a replacement to your marketing agency or in-house team. Nearly all of our most successful tour operator partners have other sales and marketing initiatives in place that run in parallel with - but separate to - the 10x Tourism system.

For example, a business that already has an advertising campaign still benefits from a second high-performing advertising campaign. So even if some of the tactics used in our system seem to overlap with other things you're doing, the Get More Bookings system is a proven, independent sales channel for your tour operator business that is going to bring you additional revenue.

It's totally normal if you feel concerned about this connecting with your existing website and any other technologies you already have in place. Our tour operator partners find that the Get More Bookings system can connect with any website, sales management system or CRM (such as Salesforce.com).

Sometimes whoever runs your website may have to spend less than 5 minutes installing a simple piece of code on your website to help with tracking the new clients we’ll get together.

We'll handle all other aspects of integration your new sales pipeline into your existing workflow, making sure it's a straightforward and completely painless experience for you.

If you opt for our Tour Operator Accelerator™ program then we'll teach you how to do this step-by-step with our in-depth tutorials.

During a strategy session we'll start off by asking you some questions about your business and the application you completed prior to scheduling the call.

If it sounds like we can help, and we’re a good fit to work together, then we’ll explain what 10x Tourism can offer and what a partnership would look like.

There will also be plenty of opportunity for you to ask about 10x Tourism and the Get More Bookings system.

Typically at the end of our call we'll schedule in a time to speak again to make a decision and we will then send you over a proposal for you to review with key team members.

Once we complete the strategy session process, if we both agree it's a good fit and want to begin a done-for-you service collaboration, it varies between two and six weeks from starting before you'll get your first qualified sales opportunities. Whether it's two or six depends on the particular solution we've prescribed.

With the Tour Operator Accelerator™ program, the online course starts the moment you enroll. You can complete it in your own time and work through it as fast or slow as you wish. You get access on an annual membership basis.

Starting a new marketing initiative can feel daunting, but by choosing our done-for-you service we’re here to do as much of it for you and with you as possible. Partners who have worked with us have found that the launch process required minimal time commitment from them, and still provided excellent results.

At the top end, we’ll need you (and key members of your team) to attend one call per week lasting roughly 30 minutes each for the 6 weeks of set up. You’ll also need to complete a Discovery Questionnaire in Week 1, and review drafts of content in Week 3 and 4.

All in all, the time and effort you need to spend is approximately six hours total over the first six weeks.

It’s a common concern to worry or wonder about how starting up the process with us works. We’ve implemented the Get More Bookings system for more than 100 tour operators worldwide, and have honed it to make it as simple and easy for you as possible.

After you’ve paid your deposit, you’ll book a short Welcome Call, where you’ll be introduced to the Onboarding Team. We’ll then conduct one video call per week as follows:

• Week 1: Business Discovery. Before this call, we’ll ask you to fill out a Discovery Questionnaire, covering everything about your business from product, to competitors and target market. We’ll learn as much as possible within the first week and will also take a look at your Google Analytics and conduct keyword research so our Content, PPC and Technology Teams are fully equipped to understanding your business
• Week 2: Strategy. We’ll present you with the campaign strategy and Key Performance Indicators. When this has been discussed and signed off, we’ll be in a good place to begin creating content, which will be delivered to you over the following weeks.
• Week 3: Sales Discovery: At this stage, we’ll find out about your current sales process, and advise on any improvements we can support you with. We’ll also make sure that your sales team are up to speed with the Get More Bookings® funnel strategy so that they are well-equipped to handle the leads we’ll be generating for your business.
• Week 4: The Get More Bookings® Handbook: We’ll present you with The Get More Bookings® Handbook, a series of tips and templates, put together by our team of experts. The Handbook will aid your team in converting leads into bookings.
• Week 5: Pre-Launch Checks: By now, we’ll nearly be ready to launch and we will use this time to present you with all finalised assets, and talk about what to expect during Launch Week.
• Week 6: We’ll switch everything on, and begin getting you more bookings!

It can be confusing to figure out exactly who needs to be where and when, can’t it? We’ve honed this into a science so we can make it super easy for you.

We will inform you of the agenda before each call so you can include your appropriate members of the team. Throughout the onboarding process you will be introduced to the various specialists at 10x Tourism.

We also encourage participation from any team members who will be working with the campaign, whether their role is in marketing, technology or sales.

It's great that you're already thinking about the commercial implications of a partnership. Before we can get to that part, we need to make sure this is going to work for YOU by understanding your specific situation.

Which means the cost to move to the next stage right now is zero. It’s not going to cost you anything to move forward with a free strategy session. We don't make a commercial offer to partner with a tour operator business until we've done this.

The Strategy Session is a fact-finding mission for both parties: there’s no obligation to work together, and you’ll be able to ask us about our system in more detail.

We’ll ask you about your business and goals, and about “where it hurts” with your digital marketing, to assess how we can best help.

Once we've done that, only then can we prescribe the right solution for your specific business.

With that said, we have a range of solutions for different tourism businesses with initial investment ranging from $30,000 to $300 (and a ton of free resources we can send your way too if nothing fits).

Our flagship done-for-you service typically was built for established, multi-day tour operators that already have an annual turnover of at least $500,000 and the resources to make at least $1MM of sales in the next 12 months.

...so if your tour operator business is at an earlier stage of development than this or you can commit a bigger time investment, then the Tour Operator Accelerator™ program might be a better fit for you.

It’s normal to have concerns about the technical integration, and it’s a common concern among tour operator businesses looking to work with us. The technical implementation can seem complicated or uncertain, but tour operators who have worked with us before have experienced firsthand that it really is easy and quick.

Typically we will install a conversational chatbot on your website that will gather inquires and capture email course subscribers. Or if you join our Tour Operator Accelerator™ program then we'll teach you step-by-step how to do this.

We will also ask you to install two tracking codes on your site which will allow you to see which specific pages your sign ups are viewing from within our Get More Bookings® platform - we’ll walk you through the process if needed, and it will take less than five minutes.

That’s it!

This is one of the most common concerns we hear from potential clients like you, and with our done-for-you service we have mastered the content creation process so you don’t have to worry about it.

10x Tourism exists precisely because tour operator businesses like yours don't have enough time to do even more work.

So with our done-for-you range of services, our system is literally 100% done-for-you - we create the content, design the landing pages, run the ads, and fill your sales pipeline with the high-quality opportunities you need to break through the 7- and 8-figure sales barriers.

We have a superstar content team who’ll do what they do best; research and create amazing content. All we really ask from you is to review the content and give us feedback.

At the high end, the time and effort you need to spend is around six hours total over the first six weeks to do a couple of interviews with us and approve the articles, videos and emails we'll create for your business. Thereafter you can expect to spend just an hour a month to check in with us and get updates on how the system is performing.

Of course, if you elect to be more hands-on than that during the content creation process... that's OK too! If you have some existing information, documents, and content that may help our team - we won’t say no to you sending it over to us.

As a second option, our Tour Operator Accelerator™ program is a 6-week online training program that is done-with-you. We provide you with the knowledge, tools, templates, support and community to grow by 7-figures and build a better business using our unique Get More Bookings system.

With this option, we show you what type of content you should be producing, but you take the reins. Tour Operator Accelerator suits those who are able to invest their time to build our system and create content themselves.

It’s common to worry that you or your team may end up having a lot more work to do when engaging with us, rather than less - please feel reassured that that is not the case.

With our done-for-you services, we have a team of experts who will do the vast majority of work on your campaign - all you need to do is provide feedback and make sure we’re on the right track.

You will have an Onboarding Team who are focussed on all aspects of the campaign setup and you will meet most of our team during the calls we’ll have each week.

You will have a dedicated Content Engineer, Sales Expert, Technology Manager and Ads Manager who will work closely with you (and with one another) to ensure that everything is set up and ready to launch.

Our COO, who has overseen dozens of campaign launches, will be your main point of contact throughout the setup weeks, and the initial three months of launch.

Alternatively, we offer a done-with-you option known as the Tour Operator Accelerator™ program. This is a 6-week online training program which shows you how to create your own Get More Bookings system to build a better business. We provide you with ‘follow along’ video content, live Q&A calls and a community of tourism business owners.

When choosing our done-for-you service, you will have several opportunities to provide input while we build your content, and our content team will not move ahead with the next stage of creation until you are completely happy with the current stage.

Our team has created content for over 100 tour operator businesses, and we’ll remain flexible and receptive to all input and feedback throughout the onboarding process and beyond.

We usually limit editing to two rounds of feedback, so as not to get bogged down, but we’ll only launch a campaign when all parties are happy with the final product.

We want to make sure that this campaign - and our partnership - is successful and creates revenue for you in the long-run. Broadcast emails are one way we generate more inquiries for you as our collaboration progresses.

Broadcast emails are monthly emails we send to your email list subscribers after they’ve completed your email course as part of our done-for-you service. These emails are usually informational emails with tips or know-how about your product and destination, but can also be more promotional and “salesy” every now and then.

Broadcast emails are important to retain a warm relationship with your subscribers and keep your company at the top of your prospective client’s mind. We include a 'call to action' to get in touch and start planning a tour, so this is often when new potential future clients arrive in your inbox.

It’s a common concern when working in a partnership, where creative assets are built, as to who owns what.

As part of the done-for-you service, we’ll create a variety of assets for your campaign. These typically consist of some external landing pages, a series of emails and advertising creative.

We set clear boundaries over what you own and what we own within the Get More Bookings® partnership. Typically, anything content-based that we have created for the campaign is yours - which includes articles, emails and advertising creative copy.

You can feel confident knowing that we have mastered the ads creation process. We’ve created and run successful ads over hundreds of campaigns with the done-for-you service, and we know how to get results for you. We’ll do the heavy lifting, and ask for and incorporate your feedback and expert knowledge about your business and niche to create a winning ad set.

We will be running Facebook Ads to generate leads and drive traffic to your article landing page. We will also promote your product landing page to people that have previously engaged with the article content. Facebook users will also be able to sign up to the email course directly via one Facebook Ad that we will run continually through your campaign.

We will also be running Google and Bing Ads to send high-intent traffic directly to your product landing page.

All ads will be approved and signed off by you, prior to launch.

If you opt for our Tour Operator Accelerator™ program, then we dedicate Week 5 entirely to teaching you how to create and launch Facebook Ads and Google Ads so you have the knowledge, tools and templates to feel confident taking the reins.

We’ve come across this question numerous times from potential clients - you’re normal in wondering about this!With the done-for-you service, all ads will be run from accounts owned by 10x Tourism and will be paid for by us. We will ask for admin access to your Facebook page which will allow us to run our ads on your page but from our account.

In order to track and optimise your campaign for better results - and give you more accurate reporting - our technology team will help you install a tracking code on your website.

This is one of the most common questions we receive during the onboarding process of our done-for-you service. We want to make 100% sure that we are creating NEW visitors and traffic for you - so that you succeed when we do.

We’re in this to create long-term relationships, not a quick buck, so we align our success with yours. Of the tour operator partners who worried about this during the beginning of our relationship, many have experienced wildly successful launches and are long-term partners of ours - and we’d like to do the same for you.

All of our ad campaigns are focused on bringing new visitors to your website through paid traffic campaigns.

When running Facebook Ads, we use custom audiences built from data from our past campaigns, this ensures unique targeting segments that don't overlap with your current Facebook Ads.

When running Paid Search ads, we will always provide you a keyword list before launching our campaigns. If you're already running Paid Search campaigns you wish to keep managing yourself, you can give us a list of keywords you'd wish for us to avoid using in our Paid Search campaigns.

In short, we’re committed to making sure the leads we bring are truly NEW leads, and that we’re growing your business.

This is a timeless concern between marketing and sales teams in all global industries, and a common concern among our potential done-for-you service partners.

We align our financial success to yours - so if you don’t make revenue from your sales opportunities, we don’t either. We’re committed to providing you with inquiries that are as interested, fully-educated about your tours, and qualified for sales.

To explain further: we capture interested prospects at various levels of the sales funnel. Those who are ready to inquire will fill out an ‘intake survey’ (the name we use for our proprietary conversational inquiry forms) either on product landing pages or your website.

We use the BANT (Budget, Authority, Need, Timeline) sales methodology for the inquiry forms we build as part of the campaign, which ensures a high-quality sales opportunity who is ready to book.

Those who are not ready to make an inquiry yet will join the sales funnel at a marketing level, receiving a personalised series of emails which build trust and rapport with your potential clients before they complete an intake survey and become a sales opportunity.

With our done-for-you service, successful inquiry handoff is a crucial step in the success of this partnership. We make the passing of leads to your sales team as smooth as possible from both a technical and interpersonal standpoint.

From an interpersonal standpoint, we offer technical and tactical training to sales teams who may not have the knowledge or experience to close booking inquiries in a timely and efficient manner.

From a technical standpoint, we can integrate our system with your email account, and we may also be able to integrate with your in-house inquiry management tool or CRM (e.g. Salesforce, Hubspot or Pipedrive). This is subject to the type of CRM you use.

When a lead comes in, your campaign avatar will receive a notification email with all the information we’ve gathered about that potential client. We also offer our own CRM platform - the Get More Bookings™ Deals CRM - for companies interested in a fully integrated inquiry management system.

We are committed to getting attribution right, so we can demonstrate the success of our campaign and detail its positive effect on your business. When you opt for our done-for-you service, we closely track attribution of bookings via our system at the time of booking, and also look back on them retroactively to make sure it was correct.

At the end of each quarter we will deliver a report comparing the bookings you have received to the contacts we have gathered in the Get More Bookings™ platform.

The contacts that enter the funnel prior to or on the inquiry date are attributed to the Get More Bookings™ sales funnel and considered assisted bookings.

Contacts can join the funnel via various channels such as joining the email course via Facebook or one of the conversational chatbots, or by submitting an intake survey (inquiry form).

I hear you saying that you’re not sure what kind of result to expect from this partnership, and that’s a totally valid thing to wonder about! Other tour operators felt the same way before they decided to choose our done-for-you service and work with us. Of those who decided to move ahead and partner with us, nearly all have found the results to be transformational for their business.

Specifically, the success rate within the first three months of launching a new Get More Bookings® sales funnel is 80%. This means 80% of tour operators receive a positive Return On Investment after gross profit margins have been accounted for. Because almost everyone gets their money back. And those that have success have these characteristics:

1. They have a dedicated sales person with a proven track record of making deals (not taking orders) to work on this
2. They have someone dedicated who is really engaged on the content, and
3. They have a positive attitude and are committed to this with the attitude that ‘this is going to work for us’

We’re here to help make sure you can be part of that success group by offering sales support with the Get More Bookings® handbook, we have a proven content approval process, and we show up for your success ourselves.

Those that don’t succeed don’t have a proven sales process, are disengaged during onboarding or don’t assign a dedicated person on your side to make this successful, or are expecting this campaign to fail.

Those things aren’t going to happen with you/your company, right?

If not, then we’re bound to succeed together.

It’s normal to wonder what a successful campaign would look like for your business.

Though there are a few definitive ways that we can measure the success of our campaign (increase in number of inquiries or bookings, for example) it all depends on what you’re looking to achieve from our partnership.

As part of our done-for-you service, we’ll establish your business goals and aims before you hand over any investment, whether that’s to grow your profits, generate the cashflow to expand your team, or fill more of your inventory… and our team will keep these goals at the centre of your campaign.

We’ll speak regularly throughout your campaign, and if we’re getting you more inquiries, more bookings and making progress on the strategic goals you tell us are important to your business, we’ll view it as successful partnership.

All data captured by your Get More Bookings® sales funnel is fully protected within the Get More Bookings® platform which only you and our team have access to.

You can rest assured that we do not share this data with any third parties, and all leads captured by the system have agreed to a Privacy Policy created for your specific business and has been created by our own legal team.

All of the data that we capture and store for you is fully GDPR compliant.

Yes. Your campaign will be fully GDPR compliant.

Our own privacy policy is compliant with the GDPR and we will create a campaign-specific privacy policy for you to cover all aspects of lead capture for your Get More Bookings® campaign.