We help tourism businesses like yours change the lives
of millions of travellers worldwide
We Are 10x Tourism
At 10x Tourism we work with ambitious tourism businesses who want to get more bookings online, so more people can enjoy life-changing global travel experiences.
We do that by creating and implementing automated sales systems that attract, educate and convert more of their ideal clients.
How Did We Get Here?
10x Tourism exists to help more people travel the world. Sustainably.
Our company was born out of a desire to achieve that goal.
While working in the travel industry back in 2012, founder Max Hardy met countless tour operators who were struggling to make online sales and marketing work.
The industry was changing fast, with more choice available than ever before, and new ways for travellers to research and plan their trips. But that wasn’t good news for everyone…
Because the way most tourism operators had been taught to market and sell no longer matched how people were actually discovering, choosing and booking travel experiences.
That meant tourism companies looking to stand out from the crowd and grow their bookings online found themselves facing more and more challenges…
Some were spending big on SEO and advertising but getting low returns. Others had websites that didn’t convert sales or generate leads.
We were moved by the stories of so many hard-working business owners who found it almost impossible to grow their bookings in an increasingly competitive space.
These companies were providing unforgettable experiences their customers loved, broadening people’s horizons with their expertise and passion for their areas…
But despite its potential, online marketing wasn’t helping them grow in the ways they needed it to.
We were determined to change that.
We knew we had skills and industry experience that could help tour operators get more sales online, so we began working with some of these businesses to try and turn things around.
Some early breakthroughs showed us we were onto something…
We quickly developed a new style of email marketing for some of our early clients that consistently saw incredible open rates and engagement, and most importantly, produced a flood of new sales.
We then began using email courses to attract, educate and convert new leads – which soon turned into even more sales for our clients and partners.
The key was to tap into the rich seam of travellers looking for more and better quality information about where to travel, when to go and what to do…
And by helping our travel sector partners stand out with authoritative, hyper-relevant content that helped their leads plan their trips, they were able to position themselves as the natural choice once browsers became buyers.
Eventually we refined our strategy into a unique process specifically for tourism businesses looking to break into the seven and eight-figure sales brackets. We called it:
The Get More Bookings® System
Combining automated, ‘conversational’ digital marketing with high quality content to attract more of their ideal customers, we were able to customize our sales strategy to each client’s specific needs.
Finally tour operators, travel agents, DMCs and vacation rental companies across the world began seeing consistent, reliable returns from their marketing investments by using the industry’s most sophisticated sales system.
Click here to discover success stories from travel businesses like you
Now we’re proud to have implemented our unique strategy for more than 100 tourism partners, helping establish them as the go-to option for travellers in their niche.
It’s all part of our mission to help millions of people expand their horizons through sustainable world travel, and to help tourism operators play a bigger role in that than ever before.
Find out How Your Tourism Business
Can Get More Bookings® Online with Our
Proven Process
Meet The Team
Max Hardy
Managing Director
I’m Max, I founded 10x Tourism in 2012 to help ambitious tourism businesses get more bookings with a consistent, automated sales process they could rely on.
Richard Remington
Commercial Director
As 10x Tourism’s Commercial Director – I’m responsible for all the sales-focused aspects of our service. My aim is to ensure your tourism business has the best sales processes to achieve your goals!
Nicole Copestake
Content Marketing Manager
As Content Marketing Manager, my purpose is to create content and build strategies that bring your company’s story to life in the most impactful way.
Uros Ozegovic
Customer Success Manager
I’ve been Customer Success Manager at 10x Tourism since June 2022, and that means I get to wear many different hats. I take a holistic view of your account, and ensure you leave our Zoom calls smiling.
Faris Apuk
Automation Engineer
As Automation Engineer at 10x Tourism I oversee the creation, development and smooth running of our CRM and sales automation systems. In short, I’m a wizard behind the keyboard!
Jordan Henry
Media Buying Manager
As Media Buying Manager at 10x Tourism I oversee the creation, development and smooth running of our advertising budgets.
Max Hardy
co-founder and CEO
I’m Max, I founded 10x Tourism in 2012 to help ambitious tourism businesses get more bookings online with a consistent, automated sales process they could rely on.
Our experience in the travel industry has really opened our eyes to how many tour operators struggle to grow or even achieve decent ROI with digital sales and marketing. 10x Tourism exists to help them increase their bookings and revenue reliably and consistently, and avoid the expensive hazards and pitfalls plaguing the industry.
As an founder I’m interested in finding simpler ways to solve problems – something we strive to achieve every day with our ‘done for you’ sales service for tour operator partners.
I truly believe digital automation can improve a business by freeing up more time for tour operators to do what they’re best at: delivering life-changing experiences to even more clients.
As you’d probably expect, I’m a keen traveller myself and remain a passionate skier. I was even once ranked in the world’s top 200 while racing ski cross with the British team.
I’d love to personally show you exactly how 10x Tourism can help grow your business by increasing your online sales, so head to this page if you’d like to join me on a one-to-one Strategy Session.
Richard Remington
Commercial Director
My names Richard, but everyone calls me Remi. I joined 10x Tourism as Commercial Director in early 2022.
Sales is my specialism, and my main aim is to help tourism businesses like yours elevate the quality, ease, and speed of communication between you and your future customers.
I believe in bringing a positive and empathetic approach to all of life’s situations, but particularly when it comes to business. 10x Tourism should feel like an extension of your own tourism businesses team, working together closely to overcome challenges and achieve your sales goals.
The best part about overseeing 10x? The people. Working with a ‘go-getting’ team with a plethora of experience in tourism marketing.
Any spare time I get, I’m either playing football, spending time with the family dog Baron or taking the opportunity to travel.
My favourite place to travel has to be the Galapagos Islands. Such an incredible experience!
Uros Ozegovic
Customer Success Manager
I’m your dedicated Customer Success Manager. We’ll be getting to know each other pretty well once you’re ready to jump on board with the Get More Bookings process.
My favourite part of my job has to be meeting new people, forging strong relationships with and getting stuck in with learning all I can about innovative new tech solutions.
I’ve traveled quite a bit, but my favourite place so far has been Les Deux Alpes. It’s awe-inspiring for sure!
On the weekend you’ll most likely find me in Belgrade rollerblading, mountain biking through the scenic paths or climbing.
Nicole Copestake
Digital Marketing Manager
I’m Nicole, I’ve been with 10x Tourism since 2020 and currently hold the role of Content Marketing Manager.
Over the years I’ve worn many hats, but in reality I’m a communications all rounder.
I’m responsible for overseeing B2C content marketing campaigns for ambitious tourism businesses, as well as overseeing B2B brand awareness content.
It’s fair to say I caught the ‘travel bug’ badly years ago, so between the different countries I’ve lived in, and the many I’ve travelled to I couldn’t pick an absolute favourite. I will always have a soft spot for Vietnam, having lived and worked there for so long, but I’ve always got my eye on the next place to explore.
When I’m not working, I love to spend my time writing and getting crafty – Upcycling clothes and oil painting mainly.
Jordan Henry
Product Manager
As Media Buying Manager at 10x Tourism I oversee the creation, development and smooth running of our advertising budgets and other tech services that help tour operators get more bookings more easily.
I joined 10x Tourism in early 2018 and love how I get to use my problem-solving skills on a daily basis, ensuring our sales funnels and systems are constantly delivering for our clients & partners.
My favourite place to travel is somewhere new – I rarely visit the same place twice and like to seek out remote locations (something some of our tour operators can help with!)
When I’m not at work I write, compose and play music both live and in the studio (including soundtracks for my brother’s independent video game company).
Faris Apuk
Automations Engineer
As Automations Engineer, I make sure everything is sparkling on the back-end. Not just in terms of automations, but integrations, CRMs, bugs too and well…all things techy.
My free time is filled up spending time with my wife and kid. I enjoy watching films, practising Karate and developing new skills constantly.
Favourite place to travel? If I had to pick, it would be Canyon Matka, located west of central Skopje. It’s really quite stunning, so if you get a chance to visit Macedonia you must!
Petra Kindts
Content Engineer
About The Company
At 10x Tourism we’re dedicated to helping tour operators around the world grow their sales on autopilot, using ethical, educational marketing that gets results.
We promote fair, sustainable travel that preserves the natural and cultural heritage of the destinations we serve, and broadens the minds of millions of global travellers.
We’re fearless
Because we’re unafraid to take risks and explore the latest innovations, to uncover more breakthroughs for our clients and partners.
We’re frank
We’re direct, honest, believe in ‘radical candor’ and are guided by truth.
We’re freedom
focused
We believe in a strong work-life balance and encourage the curious. Founded in the UK, we’re a location-independent employer.
We’re functional
We’re practical, we look for smart ways to solve problems, and above all we’re results-driven.