We help tourism businesses like yours change the lives
of millions of travellers worldwide
We Are 10x Tourism
At 10x Tourism we work with ambitious tourism businesses who want to get more bookings online, so more people can enjoy life-changing global travel experiences.
We do that by creating and implementing automated sales systems that attract, educate and convert more of their ideal clients.
How Did We Get Here?
10x Tourism exists to help more people travel the world. Sustainably.
Our company was born out of a desire to achieve that goal.
While working in the travel industry back in 2012, our co-founders Max Hardy and Jay Connelly met countless tour operators who were struggling to make online sales and marketing work.
The industry was changing fast, with more choice available than ever before, and new ways for travellers to research and plan their trips. But that wasn’t good news for everyone…
Because the way most tourism operators had been taught to market and sell no longer matched how people were actually discovering, choosing and booking travel experiences.
That meant tourism companies looking to stand out from the crowd and grow their bookings online found themselves facing more and more challenges…
Some were spending big on SEO and advertising but getting low returns. Others had websites that didn’t convert sales or generate leads.
We were moved by the stories of so many hard-working business owners who found it almost impossible to grow their bookings in an increasingly competitive space.
These companies were providing unforgettable experiences their customers loved, broadening people’s horizons with their expertise and passion for their areas…
But despite its potential, online marketing wasn’t helping them grow in the ways they needed it to.
We were determined to change that.
We knew we had skills and industry experience that could help tour operators get more sales online, so we began working with some of these businesses to try and turn things around.
Some early breakthroughs showed us we were onto something…
We quickly developed a new style of email marketing for some of our early clients that consistently saw incredible open rates and engagement, and most importantly, produced a flood of new sales.
We then began using email courses to attract, educate and convert new leads – which soon turned into even more sales for our clients and partners.
The key was to tap into the rich seam of travellers looking for more and better quality information about where to travel, when to go and what to do…
And by helping our travel sector partners stand out with authoritative, hyper-relevant content that helped their leads plan their trips, they were able to position themselves as the natural choice once browsers became buyers.
Eventually we refined our strategy into a unique process specifically for tourism businesses looking to break into the seven and eight-figure sales brackets. We called it:
The Get More Bookings® System
Combining automated, ‘conversational’ digital marketing with high quality content to attract more of their ideal customers, we were able to customize our sales strategy to each client’s specific needs.
Finally tour operators, travel agents, DMCs and vacation rental companies across the world began seeing consistent, reliable returns from their marketing investments by using the industry’s most sophisticated sales system.
Click here to discover success stories from travel businesses like you
Now we’re proud to have implemented our unique strategy for more than 100 tourism partners, helping establish them as the go-to option for travellers in their niche.
It’s all part of our mission to help millions of people expand their horizons through sustainable world travel, and to help tourism operators play a bigger role in that than ever before.
Find out How Your Tourism Business
Can Get More Bookings® Online with Our
Proven Process
Meet The Team
Max Hardy
Co-Founder and CEO
Co-founded 10x Tourism in 2012 to help ambitious tourism businesses get more bookings online with a consistent, automated sales process they could rely on.
Jay Connelly
Co-Founder and CEO
As a 10x Tourism Co-Founder and CEO – I’m responsible for all the tech-focused aspects of our service…
Esmée Fitzgerald
Chief Operations Officer
I’ve been Chief Operations Officer at 10x Tourism since February 2016, and that means I get to wear many different hats…
Jordan Henry
Product Manager
As Product Manager at 10x Tourism I oversee the creation, development and smooth running of our email automation systems.
Nicole Copestake
Digital Marketing Specialist
As Digital Marketing Specialist, I’m a communications all-rounder. I build our B2B brand awareness through content creation, social media management, and engagement outreach
Max Hardy
co-founder and CEO
I’m Max, I co-founded 10x Tourism in 2012 to help ambitious tourism businesses get more bookings online with a consistent, automated sales process they could rely on.
My co-founder Jay and I met while working at a London app development agency (where I was busy paying off the debt I’d built up during my professional skiing career!)
Our experience in the travel industry really opened our eyes to how many tour operators struggle to grow or even achieve decent ROI with digital marketing. So we formed 10x Tourism to help them increase their bookings and revenue reliably and consistently, and avoid the expensive hazards and pitfalls plaguing the industry.
As an entrepreneur and business owner I’m interested in finding simpler ways to solve problems – something we strive to achieve every day with our ‘done for you’ sales service for tour operator partners.
I truly believe digital automation can improve a business by freeing up more time for tour operators to do what they’re best at: delivering life-changing experiences to even more clients.
As you’d probably expect, I’m a keen traveller myself and remain a passionate skier. I was even once ranked in the world’s top 200 while racing ski cross with the British team.
I’d love to personally show you exactly how 10x Tourism can help grow your business by increasing your online sales, so head to this page if you’d like to join me on a one-to-one Strategy Session.
Jay Connelly
co-founder and CTO
I’m Jay, I started 10x Tourism in 2012 with Max. As a company co-founder and CEO, I’m also responsible for all the tech-focused aspects of our service…
From designing and developing innovative new features that automate and improve our partners’ marketing systems, to keeping their sales funnels running reliably and consistently at all times.
My tech and development skills complement those of my co-founder Max, and together we’re on a mission to revolutionize how tour operators find new clients and grow their bookings online.
I enjoy being part of such a close, passionate team here at 10x Tourism, even though we’re a location-independent one. It’s allowed me to live and work in various locations, and I recently spent 5 weeks working from Medellín, Colombia (probably my favorite so far).
I’m also a (recovering!) music industry veteran, having been classically trained as a kid and later working as a professional musician and producer. But at 10x Tourism I’ve found my calling as a travel industry entrepreneur, helping growing businesses stand out in their niche and reach bigger audiences.
Esmee Fitzgerald
Chief Operations Officer
I’m Esmee, I’ve been Chief Operations Officer at 10x Tourism since February 2016, and that means I get to wear many different hats…
I look after all our tour operator accounts personally – from the first day of setting up a campaign, to reviewing performance and reporting results, and everything in between.
I make sure our partners get the most out of the tools we create for them, so I’m all about managing relationships and effective organization – particularly important at 10x Tourism since our partners straddle various time zones.
I love that I get to work with so many different types of people and businesses, from cycling adventures and ski holidays to volcano tourism.
The most exciting time for me is a new partner’s onboarding month, when we start putting together bespoke strategies and figuring out how to help them get more bookings. I’m excited about the new products and improvements we’re rolling out for our tour operator businesses too!
I’m London-born and Glasgow-raised, so very much a city girl. I went to Shanghai a couple of years ago and it absolutely blew my mind. I also love to take city breaks in Europe, and tend to travel to places where I have friends who are local for ‘off the beaten track’ experiences.
I’ve always said that as soon as I stop loving my job, I’ll find something else to do. At 10x Tourism I just can’t see that happening!
Nicole Copestake
Digital Marketing Specialist
I’m Nicole, I’ve been a Digital Marketing Specialist for 10x Tourism since January 2020.
As a communications all rounder, I’m responsible for overseeing B2B brand awareness content, managing social media pages (including our lovely Facebook community for travel industry pros), and building relationships with tourism businesses.
Most of all I enjoy working with a fantastic group of people, and learning about how I can help other companies in an industry I’m passionate about through content creation.
It’s fair to say I caught the ‘travel bug’ badly years ago, so between the different countries I’ve lived in, and the many I’ve travelled to I couldn’t pick an absolute favourite. I will always have a soft spot for Vietnam, having lived and worked there for so long, but I’ve always got my eye on the next place to explore.
When I’m not working, I love to spend my time writing and getting crafty – Upcycling clothes and oil painting mainly.
Jordan Henry
Product Manager
As Product Manager at 10x Tourism I oversee the creation, development and smooth running of our email automation systems and other tech services that help tour operators get more bookings more easily.
I joined 10x Tourism in early 2018 and love how I get to use my problem-solving skills on a daily basis, ensuring our sales funnels and systems are constantly delivering for our clients & partners.
My favorite place to travel is somewhere new – I rarely visit the same place twice and like to seek out remote locations (something some of our tour operators can help with!)
When I’m not at work I write, compose and play music both live and in the studio (including soundtracks for my brother’s independent video game company).
Petra Kindts
Content Engineer
About The Company
At 10x Tourism we’re dedicated to helping tour operators around the world grow their sales on autopilot, using ethical, educational marketing that gets results.
We promote fair, sustainable travel that preserves the natural and cultural heritage of the destinations we serve, and broadens the minds of millions of global travellers.
We’re fearless
Because we’re unafraid to take risks and explore the latest innovations, to uncover more breakthroughs for our clients and partners.
We’re frank
We’re direct, honest, believe in ‘radical candor’ and are guided by truth.
We’re freedom
focused
We believe in a strong work-life balance and encourage the curious. Founded in the UK, we’re a location-independent employer.
We’re functional
We’re practical, we look for smart ways to solve problems, and above all we’re results-driven.