We Are 10x Tourism

We help tourism businesses like yours change the lives
of millions of travellers worldwide

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At 10x Tourism we work with ambitious tourism businesses who want to get more bookings online, so more people can enjoy life-changing global travel experiences.

We do that by creating and implementing automated sales systems that attract, educate and convert more of their ideal clients.

How Did We Get Here?

10x Tourism exists to help more people travel the world. Sustainably.
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Our company was born out of a desire to achieve that goal.

While working in the travel industry back in 2012, our co-founders Max Hardy and Jay Connelly met countless tour operators who were struggling to make online sales and marketing work.

The industry was changing fast, with more choice available than ever before, and new ways for travellers to research and plan their trips. But that wasn’t good news for everyone…

Because the way most tourism operators had been taught to market and sell no longer matched how people were actually discovering, choosing and booking travel experiences.

That meant tourism companies looking to stand out from the crowd and grow their bookings online found themselves facing more and more challenges…

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Some were spending big on SEO and advertising but getting low returns. Others had websites that didn’t convert sales or generate leads.

We were moved by the stories of so many hard-working business owners who found it almost impossible to grow their bookings in an increasingly competitive space.

These companies were providing unforgettable experiences their customers loved, broadening people’s horizons with their expertise and passion for their areas…

But despite its potential, online marketing wasn’t helping them grow in the ways they needed it to.

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We were determined to change that.

We knew we had skills and industry experience that could help tour operators get more sales online, so we began working with some of these businesses to try and turn things around.

Some early breakthroughs showed us we were onto something…
We quickly developed a new style of email marketing for some of our early clients that consistently saw incredible open rates and engagement, and most importantly, produced a flood of new sales.

We then began using email courses to attract, educate and convert new leads – which soon turned into even more sales for our clients and partners.

The key was to tap into the rich seam of travellers looking for more and better quality information about where to travel, when to go and what to do…

And by helping our travel sector partners stand out with authoritative, hyper-relevant content that helped their leads plan their trips, they were able to position themselves as the natural choice once browsers became buyers.

Eventually we refined our strategy into a unique process specifically for tourism businesses looking to break into the seven and eight-figure sales brackets. We called it:

sales funnel for marketers

The Get More Bookings® System

Combining automated, ‘conversational’ digital marketing with high quality content to attract more of their ideal customers, we were able to customize our sales strategy to each client’s specific needs.

Finally tour operators, travel agents, DMCs and vacation rental companies across the world began seeing consistent, reliable returns from their marketing investments by using the industry’s most sophisticated sales system.

Click here to discover success stories from travel businesses like you

Now we’re proud to have implemented our unique strategy for more than 100 tourism partners, helping establish them as the go-to option for travellers in their niche.

It’s all part of our mission to help millions of people expand their horizons through sustainable world travel, and to help tourism operators play a bigger role in that than ever before.

Increase travel bookings

Find out How Your Tourism Business
Can Get More Bookings® Online with Our
Proven Process

Meet The Team

Max Hardy

Max Hardy

Co-Founder and CEO

Co-founded 10x Tourism in 2012 to help ambitious tourism businesses get more bookings online with a consistent, automated sales process they could rely on.

Jay Connelly

Co-Founder and CEO

As a 10x Tourism Co-Founder and CEO – I’m responsible for all the tech-focused aspects of our service…

Esmée Fitzgerald

Chief Operations Officer

I’ve been Chief Operations Officer at 10x Tourism since February 2016, and that means I get to wear many different hats…

Jordan Henry

Jordan Henry

Product Manager

As Product Manager at 10x Tourism I oversee the creation, development and smooth running of our email automation systems.

Nicole Copestake

Digital Marketing Specialist

As Digital Marketing Specialist, I’m a communications all-rounder. I build our B2B brand awareness through content creation, social media management, and engagement outreach

Petra Kindts

Petra Kindts

Content Engineer

About The Company

At 10x Tourism we’re dedicated to helping tour operators around the world grow their sales on autopilot, using ethical, educational marketing that gets results.

We promote fair, sustainable travel that preserves the natural and cultural heritage of the destinations we serve, and broadens the minds of millions of global travellers.

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We’re fearless

Because we’re unafraid to take risks and explore the latest innovations, to uncover more breakthroughs for our clients and partners.

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We’re frank

We’re direct, honest, believe in ‘radical candor’ and are guided by truth.

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We’re freedom
focused

We believe in a strong work-life balance and encourage the curious. Founded in the UK, we’re a location-independent employer.

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We’re functional

We’re practical, we look for smart ways to solve problems, and above all we’re results-driven.

Can we help you get more bookings online?