Rad + Reisen: Tour Operator Success Story

“Already after a couple of weeks we realised requests through our online contact form raised tremendously”

The Problem

Edgar Ginzler is Deputy Managing Director of Vienna-based Rad + Reisen. The company has specialized in organized cycle holidays across some of Europe’s most beautiful locations since 1989.

In 2001 Rad + Reisen began uniquely combining their bike tours with boat cruises along the Danube, allowing their customers to experience quality on-board accommodation and catering in various countries while they pedal along one of Europe’s longest, most scenic river cycle paths.

More recently, Edgar’s team saw an opportunity to reach a far larger English-speaking market that previously had seemed out of reach. As he told us: “We were sure we were losing many interested people to our competitors.”

Rad + Reisen’s website and marketing efforts had restricted them just to German-speaking prospects, and they wanted to appeal to a much wider potential audience by creating an English-language sales funnel that would help them expand into a new market without having to completely reinvent their service.

They believed it could be done, but they weren’t sure exactly how.

“We saw that the English-speaking market was growing, but we were not sure how to invest our marketing budget correctly”

Tour operator success stories

The Solution

10x Tourism began working with the Rad + Reisen team in 2018, and in just a few months we were able to help them significantly expand their English-speaking customer base with a customized Get More Bookings® sales funnel.

In fact, over the first 6 months of implementing their new sales funnel, traffic to their site from English-speaking countries grew by an extra 50% compared with the same period the previous year.

And that expansion resulted in a surge of 10x Tourism-assisted bookings and additional revenue: over 220 new customers and an additional turnover of more than €300,000 in less than nine months.

A large portion of those new sales were to English-speaking customers, as Rad + Reisen were finally able to gain a share of this lucrative international market.

“We receive a lot of emails from online marketing agencies, all promising huge results… but when Max contacted us, it felt right – so it was worth waiting!”

Grow sales for travel and build client relationships

Initially Edgar was wary of working with a digital sales partner, as like so many businesses, his company regularly receives cut & paste approaches from online marketing agencies who promise to get them more leads (as long as Rad + Reisen increases their ad budget, of course).

10x Tourism’s approach is different. We only work with ambitious tour operator companies, focusing on helping them convert their new leads into sales – rather than just spending money to increase traffic.

The Get More Bookings® sales funnel can be customized to your specific business, and utilizes a combination of tried and tested digital sales strategies. We also use cutting-edge automation tools to produce consistent, reliable results that let you scale your business growth.

At the time of writing, this particular sales funnel has generated additional sales of over €500,000 and counting for our partners at Rad + Reisen.

Increase travel bookings

Want To Find Out What a Get More Bookings® Sales Funnel Would Look Like For YOUR Travel Business?

Click below to schedule your FREE Strategy Session with 10x Tourism CEO Max Hardy and see exactly how we can help.

“Contact with 10x Tourism staff is great, very professional... We receive answers immediately if we have any questions.”

Edgar Ginzler

Rad + Reisen

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