USA Guided Tours: Tour Operator Success Story
“There Was An Increase In Bookings…
These Guys Know What They’re Doing!”
How to stand out in a crowded, highly competitive market?
As you might imagine, there are a lot of bus tour companies in New York and Washington DC. And with so many options to choose from, it’s important for an ambitious business to use digital marketing to get a big enough slice of the action.
That’s why Darko wanted to build recognition of his company’s unique tours, handpicked expert local guides and personalized service – and ultimately, get more bookings online.
“People didn’t know what we do and who we are… that really hurt us in sales.”
The Get More Bookings sales funnel we implemented focused on educating their leads with high quality content like insider tips and ‘hidden gems’ – a systematic, proven strategy that helped position Darko’s tours as the expert choice for people planning trips to NYC or DC.
“We realized when we sat down to analyze data in Google Analytics that our web traffic was getting a boost and there was an increase in bookings…
That's when we realized these guys really know what they're doing.”
As well as building and delivering a customized sales funnel for USA Guided Tours, our work also helped them gain more insights into their audience through targeted social media and online ad campaigns.
As Darko says: “We got additional exposure through those channels, which really helped us collect more data.”
USA Guided Tours’ increasing popularity has allowed them to expand, most recently to offer tours in Boston. Darko was so impressed by 10x Tourism’s impact that we’re preparing a Get More Bookings sales funnel for the new sister business in Boston, in addition to their Washington DC and New York operations.
The results? An increase in web traffic of 15-20%, more than 700 new leads from the system in the first 6 months – and most importantly, the desired increase in bookings.
Want to find out what a Get More Bookings sales
funnel would look like For Your Travel Business?
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